"The Botanicals" by Jägermeister
When Jägermeister invited us to pitch bold ideas using AI as a creative tool, we responded with “The Botanicals”, a concept that fused brand heritage with cutting-edge visual culture.
Drawing from Jägermeister’s legendary 56-ingredient recipe, we selected 11 botanicals as the foundation. The 12th - its ICE COLD serve - symbolised the brand’s spirit.
Each ingredient was paired with a symbolic avatar, reflecting a distinct facet of nightlife, personality, and taste.
Creative Direction:
Shaun Bass
Franziska Von Guten
Carmel Köster
Noel David Nicolaus
Art Direction:
Bass Köster
Shaun Bass
Carmel Köster
Synthography Consultancy:
Jumoke Fernandez
Type Design:
Sacha Giorgetti
Astrological Signs Design:
Jules Durand
Sound Design:
L-vis 1990
Twelve avatars, born from botanicals and ice, distill the essence of Jägermeister into a mythos of nightlife.
2016-Ongoing
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