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Clusterduck for Adidas Club Originals

Year

2023

Location

Trauma Bar & Kino Berlin

Client

Adidas Club Originals

Category

Collaborators:

Clusterduck Collective

3D Objects:

Lukas Lavrenci

Font Design:

Jules Durand

Graphic Design:

Simon Villaret

How it started:

In 2023 Highsnobiety and Adidas Original commissioned a poster design for a promotion of an event inspired by the Y2K aesthetic at Trauma Bar & Kino in Berlin.

Our first approach was to spend several days researching the archives of the Y2K institute curated by Evan Collins & Froyo Tam and a large community of users.

Having all been teenagers in the late 1990s and early 2000s it was a melancholy yet exciting excursion for us.

Our biggest inspiration for creating the poster was the design:

“Encore New Years Eve 1997/1998 rave flyer version 2 by Chipmonk Grafx / Tim Hunge

after collecting different moods, mostly inspired by party flyers we decided on the team of designers to work with to make this project as authentic as possible.

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